Unit 6 – Critical Approaches to Digital Media Products

Learning Objectives:
1) Understand how media producers define audiences for their products
2) Understand how media producers create products for specific audiences
3) Understand how media audiences respond to media products
4) Be able to develop responses to media products.

1) Defining Media Audiences (P1M1D1)
2) Media Products & Their Audiences (P2M2D2)
3) Audience Theories & Effects Debates (P3M3D3)
4) Final Media Product Analysis (P4M4D4)


Unit 6 Documentation:
Unit 6 Specification (Including Mark Scheme)
Unit 6 Logbook (Including Assignment Brief)
Audience Category Breakdown

Other Useful Resources

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book (Pearson, 2010) ISBN 978-1846906725

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching Resource Pack (Pearson, 2010) ISBN 978-1846907371

Evans R – Practical DV Film Making, 2nd Edition (Focal Press, 2005) ISBN 978-0240807386

Figgis M – Digital Film Making (Faber, 2007) ISBN 978-0571226252

Gloman C— No-budget Video Production: Producing Professional Quality Commercials, How-to’s, Training and Features – for Virtually Nothing (McGraw Hill, 2002) ISBN 978-0071412322

Hardy P – Filming on a Microbudget, 3rd Edition (Pocket Essentials, 2008) ISBN 978-1842433010

Jones C and Joliffe G – The Guerilla Film Makers Handbook, 3rd Edition (Continuum, 2006) ISBN 978-0826479884

Kindem G and Musburger R – Introduction to Media Production: From Analog to Digital, 4th Edition (Focal Press, 2009) ISBN 978-0240810829

Logan J and Schellhardt L – Screenwriting for Dummies, 2nd Edition (J Wiley, 2008) ISBN 978-0470345405

Millerson G – Video Production Handbook, 4th Edition (Focal Press, 2008) ISBN 978-0240520803

Musberger R – Single Video Camera Production, 4th Edition (Focal Press, 2005) ISBN 978-0240807065

Roberts-Breslin J – Making Media: Foundations of Sound and Image Production, 2nd Edition (Focal Press, 2007) ISBN 978-0240809076

Thurlow C – Making Short Films: The Complete Guide from Script to Screen, 2nd Edition (Berg, 2008) ISBN 978-1845208042


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