Task 3, 4

P4 work to complete production of a music video working within appropriate conventions and with some assistance.

M4 work competently to complete production of a music video showing some imagination and with only occasional assistance.

D4 work to a technical quality that reflects near-professional standards to complete production of a music video, showing creativity and flair and working independently to professional expectations.

Brief: 

– Produce a music video using found and original footage. If you intend to screen your project online, you MUST obtain the rights to the track.

– Master Music Video onto DVD, upload to youtube and embed into blog page

– Brief Evaluation/Analysis

 

Task & Evidence: 

You will produce, edit and deliver a Music Video Production for an upcoming music artist.

During Production you will work in an assigned role, which may include a combination of the following: Producer; Director, Director of Photography; Production Designer; Editor; Costume Designer; Location Manager; Gaffer; Camera Assistant; Production Assistant.

 

PRODUCTION DIARY:

You will continue to complete a daily production diary to be submitted along with your production explaining production progress, your individual contribution to each day of production and what is going well/what needs to be improved.

 

EXPORT AND DELIVERY:

You will edit and deliver your music video production by exporting and uploading it to your online platform and embed it into your Unit 29 blog page.

 

EVALUATION:

You will conduct a brief evaluation of your final product discussing:

  • How well it met the aims of the brief
  • How well it realized your creative concept
  • How well it used music video stylistic features, conventions and techniques
  • How well it represented the artist’s identity
  • How well it appeals to the target audience
  • Areas for improvement were you to produce the product again

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