Grading Criteria

P1: describe the purposes of music videos with some appropriate use of subject terminology 
[IE]

M1: explain the purposes of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

D1: comprehensively explain the purposes of music videos with elucidated examples and consistently using subject terminology correctly

P2: describe the styles, conventions and techniques of music videos with some appropriate use of subject terminology

M2: explain the styles, conventions and techniques of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

D2: comprehensively explain
the styles, conventions and techniques of music videos with elucidated examples and consistently using subject terminology correctly

 

Brief

Individually, analyse and discuss the different purposes of music videos and identify the styles and conventions, using at least three professional music videos of your choice as case studies.

Task

In this analysis you must discuss the purposes, styles, conventions and techniques of music videos.

You must use three case study music videos to back up your explanations and compare between them.

You must explain each purpose, style, convention and technique with a detailed example from your case study/existing music videos.

Purposes:

  • Promotional
  • Extension of income
  • Extension of outlets (music channels, direct DVD and CD sales, website, download)
  • Synergy (films, TV programmes)

Styles:

  • In-concert and ‘as live’ footage;
  • Animation (stop motion, digital);
  • Interpretative;
  • Narrative;
  • Impressionist;
  • Surrealist;
  • Parody/homage

Conventions: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists

Techniques: cutting to beat; playback and lip sync; multi-mage; camera movements; camera angles; chroma key

 

Reference any source for information obtained from other sources e.g. websites, newspapers, magazine etc. (See Harvard reference doc.)

 

Use the following worksheet to guide your response:

UNIT 29 TASK 1 – PURPOSES OF A MUSIC VIDEO HELPSHEET

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