Unit 7 – Understanding The Creative Media Sector

Learning Outcomes

  1. Understand the structure and ownership of the media sector
  2. Understand ethical and legal constraints within the media sector
  3. Understand the regulation of the media sector
  4. Know about employment opportunities and job roles in the media sector
  5. Be able to prepare personal career development material

Unit 7 – Understanding The Media Sector Assignment Brief


Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book (Pearson, 2010) ISBN 978-1846906725

Baylis P, Holmes P, Starkey G – BTEC National in Media Production (Heinemann Educational, 2007) ISBN 978-0435499198

Branston G, Stafford R – The Media Students Book (Routledge, 2006), ISBN 978-0415371438

Briggs A, Cobley P – The Media: An Introduction (Longman, 2002) ISBN 978-0582423466

Holt J, Perren A – Media Industries: History, Theory, and Method (Wiley Blackwell, 2009) ISBN 978-1405163422

Nicol A, and Robertson G – Media Law (Penguin Books, 2008) ISBN 978-0141030210

O’Sullivan, T Dutton, Rayner B– Studying the Media: An Introduction (Hodder Arnold, 2003)

Sumner D, Rhoades S – Magazines: A Complete Guide to the Industry (Peter Lang Pub Inc, 2006) ISBN 978-0820476179




The Guardian (Monday media section)

The Observer (media business section)

The Stage


http://www.asa.org.uk – the Advertising Standards Authority

http://www.bbc.co.uk/jobs/workexperience/index.shtml – a BBC website which offers advice on work experience

http://www.bbc.co.uk/mediacareersday.co.uk – information about the BBC careers day

http://www.bbfc.co.uk – the British Board of Film Classification

https://www.bectu.org.uk/get-involved/young-members – BECTU Young Members Forum

http://www.bfi.org.uk – the British Film Institute

http://www.bima.co.uk – the British Interactive Media Association

http://www.dcf.org.uk – the Digital Content Forum

http://www.ivca.org – the International Visual Communication Association (promotes effective business and public service communications)

http://www.journalism.co.uk – a website for journalists

http://www.nmk.co.uk – New Media Knowledge

http://www.nuj.co.uk – the National Union of Journalists

http://www.ofcom.org.uk – Ofcom the regulator of the UK’s broadcasting, telecommunications and wireless communications industries

http://www.pact.co.uk – UK trade association representing the commercial interests of independent feature film, TV, animation and interactive media companies

http://www.skillset.org.uk – website of Skillset, the Sector Skills Council for the creative media sector

http://www.vlv.org.uk – the Voice of the Listener and Viewer