Learning Outcomes

1 Understand style, structure, purpose and regulation of contemporary UK radio commercials

2 Understand the radio commercial production process

3 Be able to produce treatments and scripts for a radio commercial in response to a client brief

4 Be able to produce a radio commercial in response to a client brief.

Unit 45 – Commercial Production for radio Assignment Brief

Commercial Commissioning brief 2014-15

Commercial checklist


Indicative reading for learners

Alburger J R – The Art of Voice Acting, 3rd Edition (Focal Press, 2006) ISBN 978-0240808925

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book (Pearson, 2010) ISBN 978-1846906725

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching Resource

Pack (Pearson, 2010) ISBN 978-1846907371

Fleming C – The Radio Handbook, 8th Edition (Routledge, 2009) ISBN 978-0415445085

Gibson J – Media 08: The Essential Guide to the Changing Media Landscape (Guardian books, published annually) ISBN 978-0852650910

McInerney V – Writing for Radio (Manchester University Press, 2001) ISBN 978-0719058431

McLeish R – Radio Production, 5th Edition (Focal Press, 2005) 0-240519728

Powell H, Hardy J, Hawkin S and MacRury I – The Advertising Handbook, 3rd Edition (Routledge, 2009) ISBN 978-0415423113

Starkey G – Radio in Context (Palgrave, 2004) ISBN 978-1403900234


The Radio Magazine

Radio Listener’s Guide


http://www.asa.org.uk/asa – the Advertising Standards Authority

http://www.audio-production.co.uk – a commercial production company

http://www.dotukdirectory.co.uk/radio – directory listing UK radio websites

http://www.mcps-prs-alliance.co.uk – music copyright licensing

http://www.musicradio.com/map.jsp – links to selected commercial radio stations

http://www.ofcom.org.uk – Ofcom, the regulator of the radio industry

http://www.rab.co.uk – The Radio Advertising Bureau – contains a database of all radio commercials

http://www.radioacademy.org – the Radio Academy

http://www.radiocentre.org – the Radio Centre, an organisation formed from the merger of the Commercial Radio

Companies Association and the Radio Advertising Bureau representing commercial radio

http://www.radiocreative.com/radio_commercials.htm – a commercial production company

http://www.radiolistenersguide.co.uk – publishes The Radio Listener’s Guide

http://www.s2blue.com – a commercial production company

http://www.thisisglobal.com – the largest commercial radio group in the UK

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