Unit 30 – Advertisement Production For Television

Learning Objectives:
1. Know about the structures and techniques of television advertisements
2. Be able to originate and develop an idea for a television advertisement
3. Be able to produce a television advertisement
4. Be able to reflect upon own television advertisement production work.

1) Television Advertisement Analysis (P1M1D1)
2) Television Advertisement Pre-Production (P2M2D2)
3) Television Advertismemt Production & Evaluation (P3/4 M3/4 D3/4)

Unit 30 Task 1
Unit 62 Task 1
Unit 30:62 Task 2
Unit 30:62 Task 3

Unit 30 Documentation:
Unit 30 & 62 Logbook (Including Assignment Brief)
Unit 30 Specification (Including Mark Scheme)

Other Useful Resources

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book (Pearson, 2010) ISBN 978-1846906725

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching Resource Pack (Pearson, 2010) ISBN 978-1846907371

Evans R – Practical DV Film Making, 2nd Edition (Focal Press, 2005) ISBN 978-0240807386

Figgis M – Digital Film Making (Faber, 2007) ISBN 978-0571226252

Gloman C— No-budget Video Production: Producing Professional Quality Commercials, How-to’s, Training and Features – for Virtually Nothing (McGraw Hill, 2002) ISBN 978-0071412322

Hardy P – Filming on a Microbudget, 3rd Edition (Pocket Essentials, 2008) ISBN 978-1842433010

Jones C and Joliffe G – The Guerilla Film Makers Handbook, 3rd Edition (Continuum, 2006) ISBN 978-0826479884

Kindem G and Musburger R – Introduction to Media Production: From Analog to Digital, 4th Edition (Focal Press, 2009) ISBN 978-0240810829

Logan J and Schellhardt L – Screenwriting for Dummies, 2nd Edition (J Wiley, 2008) ISBN 978-0470345405

Millerson G – Video Production Handbook, 4th Edition (Focal Press, 2008) ISBN 978-0240520803

Musberger R – Single Video Camera Production, 4th Edition (Focal Press, 2005) ISBN 978-0240807065

Roberts-Breslin J – Making Media: Foundations of Sound and Image Production, 2nd Edition (Focal Press, 2007) ISBN 978-0240809076

Thurlow C – Making Short Films: The Complete Guide from Script to Screen, 2nd Edition (Berg, 2008) ISBN 978-1845208042


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