Audience Task 31/01/12

http://www.pbs.org/wgbh/pages/frontline/shows/cool/

 

Research and explore the following and enter findings onto your blog:

 

Audience Theories

Two-step Flow

Uses and Grattification

Reception Theory

What does Passive and Active Consumption mean to you

 

Key Terms

Preferred reading

Dominant reading

Oppositional reading

Negotiated reading

 

Additional Work

Select a piece of media text (film clip, TV clip, radio, print or TV ad) and see how people read/respond to the text.

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